OK lets get the snowball rolling!

Right, so we’ve got the site all nice and sticky, its been optimized for search engines and its been submitted to the major engines and automatically sent to FFA pages, now to give the little guy another push to get him going - But this time its going to cost a little!

We need to get the snowball on its way and kick start the journey down the hill.

So lets get going.

Regular search engines take months to get positions in and start bringing the traffic. The way to get traffic immediately from the search engines is to start dealing with the pay-per-click search engines such as Overture.com. (Other sites that are currently famous is Google Adwords, Google Adsense and www.miva.com)

Overture.com allows you to set up an account and then you only pay a set fee (almost in an auction model) for each visitor to your site. If you bid one penny per visitor, then you only have to pay a single penny for every visitor to your site. If you bid ten cents, you pay ten cents. If you have tested and can bid a dollar per visitor, then that is what you will pay - How much you pay for traffic is up to you.

There are now several hundred search engines following this model. Most of them don’t produce nearly as much traffic as Overture.com, but some of them can be used once you have proven the effectiveness of your keywords at Overture.com first.

The first step is deciding on which keywords to bid on and then how much to bid. Its a good idea to set aside a monthly amount for Overture.com and decide to budget for that amount. Its possible to set-up an account by making a deposit and then having automatic deductions up to a pre-determined monthly limit. When the account is exhausted of funds then the listing is removed from the engine until the next month.

Pay per click search engines are perfect vehicles for providing highly targeted traffic. You are paying only for a visitor who has an interest in your website which will be determined by the link headline and link description.

There is an optimum price which you should pay for every click through or visitor. This price will be determined by the average value of the visitor. This is why you need access to detailed website statistics as you will need to know the average number of daily visitors. Once you have this figure divide the average daily net profit received by the website and this will give the average value of each visitor.

As a rule of thumb a bid of 50% of the average value is a guideline for how much to bid for each keyword. Then it doesn’t matter how much you are spending - you are making profit. So just keep topping the account up as and when required.

There are lots of pay per click engines around at the moment

You can find them at: www.payperclicksearchengines.com