I just told you why it’s good to own a high end resale rights product.

Now, don’t get me wrong. Some products that come bundled with low end resell packages can be just as good.

But then there are others that are nothing but a waste of your hard disk space.

When I buy products that I want to resell I follow these criteria:

1. A minimum suggested resale price.

Time after time I notice products that originally sold well for $97 up to $150, which are rendered totally worthless because the authors didn’t set a minimum price on their product.

For example the “Confidential Internet Intelligence
Manuscript” by Mark Joyner.

One reseller gives this product away for free as a bonus for whatever reason, then other resellers get discouraged because they think; “how can I sell mine for $200 when this guy is giving it away?”.

2. The product must be sold as a stand alone product.

This is only to protect the value of the product with resell rights. If a reseller is including it in an Ebook package, I won’t be able to easily sell it for a high profit.

3. I must be able to change the Mini Site or/and Sales Page.

I always want to be in control of changing the graphics and add my own personality into the sales page.

I don’t want to be restricted to using the same sales page as everyone else.

The more you can separate yourself from the crowd, the better.

Bringing a unique offer increases sales. Period.

I also like to test and improve the response of a sales page, and that can only be done if I can change it.

To be honest… I prefer buying products that don’t include a sales page.

I know that my competitors are just too lazy to come up with a sales page, so when I create another order-pulling sales page, and add an exclusive graphic to the product, I’m a winner already

I guess I don’t need to tell you about the importance of an appealing eCover.

However… an eCover alone will not sell your product, but it can make your product look more valuable.

When it comes to giving your Ebook the best eCover treatment, you have many options. There are many software tools, as well as a number of designers you can contract to design your cover for you.

Here’s a list of some of the best eCover services:
www.ebooks-made-easy.com/ebookcovers.htm

4. The product must be fresh.

I would never recommend you to promote an outdated product. The newer the product, the less people have seen it.

There are exceptions of course. You can bring an old product to life by giving it a new sales page and add a new graphic.

But there’s also some good news…

Some older products may not be promoted anymore online because they have dropped out of the spotlight.

You can often get the resell rights much cheaper for an older product, if you kindly ask the author/pubisher.

5. The product must offer value.

There are products that seem to be no more than just expanded sales letters for an affiliate program, making their profits mainly on the resale rights.

Surprising but true… people who buy resale rights to a product will not do anything with it. They just want to have the ability to resell it when they want to.

The resale rights owner is the one who wins, because if his customers aren’t trying to sell the product then he doesn’t have to deal with complaints too.

TIP: If you plan to buy a product, go for the master resell rights when available. This way you can sell the product and sell the resell rights as an upsell.

Example: I recently bought the Master Resell License to Niche Factors

This is a niche product about “niche products”. The resell rights for “Niche Factors” was only $97.00, so I ordered the rights instantly.

I knew that Niche Marketing is a hot market and the suggested retail price is very affordable for people at only $27.

I also knew that I would sell many copies of the book because my niche is about Ebooks, and how people can sell information products about any subject online, so I couldn’t go wrong here.

One other important thing…

I want you to take a minute to visit the website and carefully study the sales page.

You’ll notice that the product focuses on selling based on the content.

That in contrast with products in reseller packages that solely rely on their sales by the simple fact that they have resell rights included.

Here’s a lesson learned…

You will only create a proper interest in your product and make sales with it if you can convince people that your product offers unique and valuable content that can not be found anywhere else.

Never forget… it’s not about “quantity”, but “quality”.

Audience

This article has been written for:

• Amateur web developers
• People who want to learn about web hosting

Problems We Are Solving

Have you ever encountered a need for more web space to find that a measly 100MBs will cost you hundreds of dollars?

This article will help you save your money by not having to buy web space. You will have whatever your hard disk size is for space. In other words, your web space allowance is virtually unlimited.

How do I get a free domain name?

You will be shown a hidden gem on the Internet. You will set up your own unique domain name, where from there, you can start serving your customers.

Where do you start if you want to learn the basics of web hosting?

Right here! This article will allow you to set up your own web server with step- by-step instructions. These instructions have been tested on MY PARENTS. Trust me, if they can do it, so can you!

Authoring Your Own Information Product

Writing an article is amazingly fun. Just telling all your friends and family that your writing an article will amaze them at how brilliant you are.

If you don’t feel like writing an article at this time, you can always purchase one that has full resale rights. You can find them anywhere on eBay. Search for “article resale.” You will find lots of opportunity there.

Below are a few resources you can use to help you with your article writing and search process:

“How To Create Your Own Info Product”
www.articleautomate.com/createinfo

“Make Money Giving Away Free articles”
www.articleautomate.com/bizzydays

“Ultimate Auction articles For eBay Success”
www.articleautomate.com/vnotions

“Mini article Secrets”
www.articleautomate.com/chiaewen

“What’s the Best Product to Sell Online?”
www.articleautomate.com/whattosell

Our Case Study

Let’s set up a scenario. Say you have an article you want to sell on how to make a widget. You are going to need to find a way to market and deliver your product to your customer, give them a spot to download it from, and host the web pages associated with selling your product. Typically, this would mean that you would have to go out and purchase a domain name, buy some server space to host your pages from, and then purchase an auto-responder program that will deliver your product to your customer. As you can see, this can seem quite overwhelming. Where do you start? How much will it cost? Well, the good news is that there is no cost associated with any of this.

Audience: sales reps
Message: This product won’t sell itself.
Tone: informal, motivational
Timing: 5-6 minutes

“Maybe I will and maybe I won’t” we said to the neighborhood bully who was trying to get our cooperation on his mischievous plan for something like sabotaging the cafeteria food.

That less-than-positive stance is what we’re feeling about our newest product line we want to introduce to you tonight: Maybe it will and maybe it won’t. That is, maybe it will and maybe it won’t sell itself.

That’s not to say it’s not an excellent product. It is to say that it probably won’t sell itself, because our marketplace doesn’t yet know it has a need. Our advertising people are working on creating that need. But, as always, that’s where your real sales skills come into play.

How is this product going to do in the market? If I were going to paint you a picture of last month’s sales, it would be a still life.

But one of my philosophies is that there’s no failure—just feedback. And our feedback from last month is that the market’s not beating our door down for this product at the current moment.

Now why am I telling you all this? Our usual introduction is to tell you how the product will break all records on its first time around the track.

Well, we’re just as enthusiastic about the eventual sales of this new product. But we’re more knowledgeable about the realities of how to present it to your customers. First of all, they will be unaware of the need to [overview the unrecognized customer need].

Second, they will not have heard about the process for [overview new process].

And finally, they will have trouble convincing their bosses to approve the money for the initial investment of equipment.

So we’ve prepared literature to help you explain these benefits and to overcome these issues.

[Insert highlights of the relevant ideas you plan to provide on the literature.]

The bottom line is that this product won’t sell itself as many of our other products do. With our older products such as the (product): customer see, customer buy. Not so in this case. We simply want you to be prepared to present this product with your feet on the ground while your customer’s head is still in the clouds on these issues.

We can’t promise you a quick sale. But we can predict a big sale—once you are prepared to invest the time in analyzing the customer’s situation and savings with this product. In other words, you’ll have to do your homework.

But let me remind you of the experience of Joe Namath: “When you win, nothing hurts.” You will eventually win with this product—and that paycheck will take the sting out of your struggle.

Audience: sales reps
Message: This product will sell itself.
Tone: motivational, informational
Timing: will vary greatly, depending on insertion of product benefits and facts

Enthusiasm is a good driver, but it needs intelligence for fuel. That’s why we’re here—to give you that intelligence. We want to outline the key benefits of a new product line, the (name of line).

It’s the first product on the market to [overview the unique benefit or feature].

The competition can offer only products that will [insert standard benefits or features].

Ours are also more sophisticated in that they can [overview other feature that has been improved].

Here are other key customer benefits:

[List the most important ones.]

Preliminary market tests have generated lots of enthusiasm but not much information about why our customers are buying. It’s not that we plan to argue with these early buyers or refuse to ship them our (product). But we do want you to have a few facts at your disposal before you start to write up the orders.

[Insert other key product information.]

Now that you know the facts, we want to help your customers know them. We are making available to you (number) machines to lend your best customers on a trial basis. For lower-volume customers, we plan to offer demonstrations and answer questions by conducting specially arranged seminars here at our site.

(Name) will tell you later about details for enrolling customers in those seminars.

To interest your customers in taking a look—at their site or ours—you need to create awareness and provide print info. We have both.

Beginning (date), we will have ads appearing in (publication), (publication), and (publication).

And to stuff your travel case, we have three brochures—each designed for a different buyer.

[Insert details on the available printed literature.]

Well, that should complete the process—add the necessary intelligence to your usual enthusiasm. Let’s give ‘em the facts and the product will get up and walk out of here.