Lets give our Traffic Snowball a little push!

So now you have completed the design of your website and you have uploaded the content to your server. The next step is to bring traffic to the website by announcing to the world that your site is live through search engine submission. This should be considered the first little push that we are giving your traffic snowball.

With a rapid increase in the number of web sites competing for exposure, the role of online search engines and directories is becoming critical to any websites success. Eighty seven percent (87%) of web site visitors find their chosen site through search engines.

What’s more, almost all of them use just seven - namely AltaVista, Lycos, Excite, LookSmart, Google, Hotbot and above all, Yahoo

This means that if you don’t have a top listing on these engines, thousands of potential clients will never find you.

There are 3 steps involved in search engine submission
1) Optimization of your web site
2) Submission of your site to the search engines and directories
3) Monitoring of your listings

Lets deal first with Optimization

The website needs to be made “search engine-friendly” before it is submitted to the major search engines This is an art in itself and there are specialist companies, such as Traffic Builder Systems, that deal only in Search engine optimization and rank management.

The first step that is undertaken is to determine the keywords that are relevant to your website.

Some people achieve a top 10 placement in a major search engine and get plenty of traffic. Others do the same but get nothing.

Why?

Simple. The first group selected keywords that many people are searching on, and the second did not!

To find the optimum keywords that are going to bring you the most targeted traffic you could use a tool such as Wordtracker

Wordtracker will compile a database of terms that people search for. You enter some keywords, and they tell you how often people search for them, and also tell you how many competing sites use those keywords. Wordtracker helps you find all keyword combinations that bear any relation to your business or service - many of which you might never have considered. You’ll find out how popular these keywords really are. Then for each major search engine, they will show you the chances of making the top 10.

Once you have got the correct keywords together you will need to format them into META TAGS to place into the HTML of your webpages

If you are going to submit your site to the search engines individually it must be sensitized with META tags.

There are three META tags used by the popular search engines. META tags are added to your website’s HTML coding, and do not appear on your visible webpage. These tags are placed within the head portion of your HTML document, usually directly beneath your tag.

1) The “Keyword” META Tag

The “keyword” META tag helps meta capable search engines in indexing your website. It tells the search engine under which search terms your website should come up under.

Here is an example of this tag:
<META NAME=”keywords” content=”widgets, cheap widgets, widgets for sale, john store etc..”>

Within this META tag, use your prioritized list of keywords and commanding combinations. Don’t duplicate your keywords too many times. Each keyword should be separated by a comma, and there should be no spaces. Different search engines allow different numbers of keywords. Make sure all keywords listed in your META tag are related to your site.

If you put unrelated keywords in your keyword META tag, some search engines may penalize you or refuse to list you. Be careful not to put competitors’ company names, product names or trademarked names in your META tags. Some companies have sued because they found their names in the META tags of their competitors.

2) The “Description” META Tag

The “description” META tag helps meta capable search engines to summarize your website.

Here is an example of this tag:
<META NAME=”description” CONTENT=”John’s widget shop has the largest and cheapest selection of widgets”>

Within this tag, use a description of your website and keep the tag length under 200 characters. Some search engines allow longer or shorter descriptions. Put the most important part of your description first, for cases where search engines do not use all of it.

Some search engines extract your website’s summary from the first 250 characters of your webpage, so be sure you include a good opening paragraph on your webpage. Make sure everything in your description is related to your site. If you put unrelated words or phrases or sentences in your description META tag, some search engines may penalize you or refuse to list you.

As discussed above, be careful not to put competitors’ company names, product names or trademarked names in your META tags.

3) The “Robots” META Tag

The “robots” META tag tells meta capable search engines which pages should get indexed, and which pages should not. You may have certain pages which you may not want to show up in the search engines. You may have test pages, private pages created for a particular customer, and so on.

If you have a frames site, you wouldn’t want to index your HTML documents which display within the various frames which make up your page.

The following options are available for this tag: all, none, index, noindex, follow, nofollow.

If you wanted all of your pages indexed, you would use this tag on your main page:
<META NAME=”robots” CONTENT=”all follow”>

It would tell the search engine spider to index your main page, then follow any links it finds on that page, and spider those links.

Use this tag on a page which you don’t want indexed:
<META NAME=”robots” CONTENT=”noindex”>

After entering the META tags into the HTML of your website pages and then uploading to the server, you will then need to proceed to the search engines to submit your website.

Doorway pages

Most people optimize each of their webpages for all of their keywords, and to be submitted to all the major search engines. For less popular keywords this strategy will often suffice. However for competitive keywords it won’t get favorable listings, mainly because when you overly fine tune a webpage to score well for one search engine, it will likely score lower for other search engine. For competitive keywords you should consider using a “multiple entry page” strategy.

This involves using multiple entry pages (also called doorway pages, bridge pages, jump pages and gateway pages), each optimized for a particular keyword and/or search engine. Entry pages act as “front doors” to your website. These special pages are designed to score high in keyword density and relevance.

Each entry pages can be fine tuned for one or a few keywords, and can be fine tuned for a particular search engine. It is not advisable to use the above page naming convention with all search engines, as certain search engines may detect that you are using multiple doorways.

To be safe use names which do not resemble one another: The second step is the submission to the search engines

You have the following options:

1) Submit your site manually to the search engines by visiting each one individually. This can be very time consuming and also there is the problem that every search engine is different in the sense that they each use different logarithms for analyze and ranking the website submission.

2) The submission service will submit your website to many hundreds of search engines and directories on a regular basis. This is usually an automated process, with the drawback being you get no advice on optimization. You may or may not receive reports charting your success.

3) The meta-tag optimisers will take your site and optimize it for a one off fee. They may also offer a service to submit the site once it has been optimized. With this service you have little idea of how successful the service has been long after your money has gone.

4) A small number of companies are taking a Search Engine Rank Management approach. This involves the specialist company taking complete, ongoing control of your search engine marketing needs by optimizing, submitting and monitoring your ranking activity on an ongoing basis.

High search engine ranking is the key to unlocking the true potential of your company’s web site.
Based on our industry leading knowledge of search engine technology, Traffic Builder Systems brings you Traffic Builder, an affordable rank management solution for all web site owners.

Finally, the choice is yours but remember that search engine promotion is fundamental to your success and should be the start of the the initial push to get noticed. Investment in good search engine promotion will pay dividends later.

In this section I discuss the 6 steps you will take to quickly, easily and inexpensively get started in your affiliate marketing business.

Quickly & Easily find High Demand Topics

The topic you choose should both interest you and have high consumer demand. You already know what interests you, but how do you find out whether a topic has high demand?

Well, the first place I check is a free tool call the Overture Search Term Suggestion Tool. It is located at:

inventory.overture.com/d/searchinventory/suggestion

At Overture Search Term Suggestion tool, you simply enter a term related to your site and it will show you:

• Related searches that include your term
• How many times that term was searched in the previous month

So, let’s assume for a moment that you are a mortgage and insurance broker who suspects that insurance might be a good service to sell online.

To find out how many people are looking for insurance online, I typed in the word ‘insurance’ and discovered that the keyword ‘insurance’ had been searched for 971,914 times at Overture and its search partners in just one month!

That’s almost a million people! Wow!

As I consider any term that receives 50,000 or more searches in a month a subject with good demand and potentially viable, insurance looks like it might just be a winning topic for an affiliate web site.

Find High-Profit Potential Products & Services

Once you’ve determined that your topic is in high demand, you need to find out now is whether there are merchants selling related products and services online, AND how much commission they pay.

For that, I go first to Commission Junction.

Commission Junction is an ‘affiliate network’ that puts merchants and affiliates together. They refer to merchants as ‘advertisers’ and the affiliates are called ‘publishers’.

To see all the merchants with products and services at Commission Junction, you’ll need to set up a free account.

To do that, go to Commission Junction, then click on ‘Solutions’ near the top right- hand portion of the page, then go to the left side of the Solutions page and click on ‘CJ Marketplace’.

At the very bottom of that page and you’ll find a link for the application process. Where it asks you to supply a URL, just enter yahoo.com or geocities.com if you don’t already have a web site.

Once your account is set up and you’ve logged into the Commission Junction interface, click on ‘Get Links’, and select ‘Advertisers’ in the drop-down box beside the word ‘Search’ near the top of the page. Next, type in the word ‘insurance’.

My search came up with 51 merchants. Your results may be more or less depending on whether merchants have been added to, or dropped from the network.

In choosing merchants, you want to select those with the highest EPC ratings and commissions.

What is an EPC Rating?

3-month EPC: 3-month EPC (earnings per 100 clicks) shows how well an advertiser converts Web site visitors into commissions, over a three-month period.

7-day EPC: 7-day EPC (earnings per 100 clicks) shows the average commissions paid to publishers for every 100 clicks, over the past seven days. Use this number to see the most recent EPC trend for advertisers.

So how well did our insurance merchants do?

Zurich insurance had a 7-day EPC rating of $250.88. That means that affiliates are earning an average 250.88 for every 100 visitors they send to Zurich Insurance.

Wow!

Now what about those commission rates?

Well, at the Good Sam Club, if the customer completes a form and becomes a member, Good Sam will pay you $5.00. That’s JUST to fill out a form.

And if they purchase an Emergency Road Service package, you’ll get paid $15.00.

Not bad!

You can find even MORE merchants at the following affiliate networks:

„ Linkshare
linkshare.com

„ BeFree
affiliates.befree.com

„ Clickbank
clickbank.com

Cheap Sources of Site Content

Because we want to leave the selling job up to the merchant, an affiliate’s job is to ‘pre-sell’ their merchants’ products.

To pre-sell, you need site content.

Content consists of articles and endorsements that explains how your visitors problems can be solved by using the products you promote. In most cases, webmasters write their own endorsements for the products they promote.

However, if you aren’t inclined to write product endorsements, you can:

„ Find Free Content
„ Use Merchants’ Ad Copy
„ Pay for Content

I like looking for free content first.

Staying with our ‘insurance’ topic, I searched Google for the terms “Free Articles”+ “Insurance” and found the following articles listed at legalwhiz.com:

• “How to Save on Title Insurance Costs”
• “Understanding the Terms of Your New Loan”
• “Common Sense Mortgage Tips!”

In many cases, the author will allow you to use his work on your site if you include credit to the author and a link back to his site.

This is even MORE effective when the author has an affiliate program and you can make money from that link.

To get approval to use the article, you’d simply email the author a request, and they will usually be very happy to have you use their articles on your site.

Another way to get free content is to use what the merchant makes available to their affiliates.

For example, here is an email promotion that Corey Rudl gives his affiliates to promote his very popular ‘Insiders Secrets to Internet Marketing’ course.

Dear Friend,

This e-mail is extremely urgent so please read the entire thing… I would feel terrible if you missed out on this because you did not get my e-mail in time.

I just got an e-mail from Corey Rudl and he said there were only 150 copies left of the new version of his best-selling Internet marketing course, The Insider Secrets to Marketing Your Business on the Internet, that includes the $952 in FREE bonuses!

Chances are, as you read this, a lot of those 150 copies are already gone.

Just to recap my last e-mail, Corey Rudl is literally “the” guru of Internet marketing… he’s grown his online businesses to over $7.6 million in online sales last year and he gets over 1.8 million visitors to his web sites every month!

And in the new version of his best selling course he is going to show everything from step-by-step instructions you can use to start your very own Internet business in as little as 48 hours to how to build a top-selling web site… for less than $100!

No matter how small your budget is, Corey shows you the cheapest ways to build a web site that sells!

He is going to show you where to find hot products (in 20 minutes or LESS!) that you can start selling TODAY! These in-demand products will sell like hot cakes, no matter what your experience!

Corey will even reveal his personal rolodex with 100s of FREE and cheap online tools, resources, and software that you can use to automate your web site (and save yourself at least 35 hours every week)!

And if that’s not enough, he is going to even reveal, for the first time, some of his most advanced strategies like how to get #1 rankings in the search engines and get tons of free traffic from the “Big Guys” like Google… and his secret to writing sales copy that increases sales by 400% (or MORE)!

Like I said before, I know these strategies are going to make my business tons of extra money in 2004 and as my subscriber I want to make sure you experience the same rewards, so go to…

www.marketingtips.com/t.cgi/3885

… if the page is still there, this means you made
it in time and he still has some copies of his course with the additional $952 worth of FREE bonuses!

So please hurry! And if you have any questions, just let me know.

All the best…

As you can see, that copy is written in the first-person, so it looks like it is coming directly from you. Use merchant copy judiciously however, as your credibility will take a beating if your subscribers and visitors have seen the exact same copy in other newsletters and on other affiliate sites.

Lastly, you can have articles written for you, sometimes very inexpensively.

To find ghost writers on the net, check out some of these sites:

• Guru.com
• FreelanceWriters.com
• Elance.com

Once you have organized your content, it’s time to start putting you’re your site together.

The Fastest Way to Build Your WebSite

There are 3 steps to quickly build your website. They are:

1. Register a Domain
2. Domain Hosting
3. Buy Template

Domain registration is painless, and CHEAP. Go to Godaddy.com where it will cost you 8.95/year for each domain. You can get them even cheaper when you register for more than one year.

Here are two good, yet inexpensive, hosting services that I recommend.

• GoDaddy.com - $8.95/mo.
• HostRocket - $9.95/mo.

The quickest way to build a website is to buy a template. Here is a list of some of the best template sites I’ve found to date:

o 4Templates.com
o BigWebmaster.com
o BoxedArt.com
o DollarTemplates.com

My personal favorite is BoxedArt.com. You can download as many templates as you want from Boxed Art, all for only $49.96 for six months access.

Once you’ve placed your content in your template and sent it to your web host, it’s time to join affiliate programs.

Sign-Up for Affiliate Programs

Go back to Commission Junction or the site where you found products you want to promote and sign up for the merchants’ affiliate programs.

The reason you build your site before joining the programs, is to have a site to show the merchant. This demonstrates that you are indeed serious about selling their product, and will almost guarantee your acceptance into their program.

Get Oodles of Traffic Today!

After placing merchant links on your site, it’s time to let the world know about your site.

Although I discuss ‘29 Ways to Market Your Site’ in the Super Affiliate Handbook, my favorite way to bring visitors to my sites is by using cheap Pay- Per-Click search engine advertising.

The primary benefit of PPC’s is that you can drive targeted traffic to your site quickly, instead of waiting months for the search engines to list your site… if they ever do.

Just a few of these include:

• Google.com
• Overture.com
• Enhance Interactive
• Findwhat.com
• Kanoodle.com

Pay-per-clicks allow you to bid on terms or keywords that are relevant to your site. In our insurance site example, the Overture Search Term Suggestion Tool produced a list that included terms like:

car insurance
insurance
health insurance
life insurance
home insurance
affordable health insurance
travel insurance
renters insurance
insurance quote
car insurance quote
insurance lead

You should be able to find and bid on HUNDREDS, if not thousands, of terms in any category you choose. The more keywords you list your site under, the more exposure your site will get.

I HIGHLY recommend that you use PPC’s to advertise your site. I get returns of 2, 3, 4, and sometimes even FIVE dollars for every dollar I spend advertising my site.

So, let’s summarize again the steps that it takes to build an affiliate site…

„ Find a HUGE Market
„ Find Products & Services
„ Collect/Create Web Content
„ Build Site
„ Market Site
„ and… Enjoy the BIG Kachings!

Tutorial Objective

This tutorial guides de user how he/she is able to specify more files download at de same time from de FlashGet Option settin’.

Tutorial Introduction & Background & Fact

Pre-requistes Tools
* FlashGet v1.4

Terminology & Explanation

Implementation

This tutorial requires you to modify de registry; derefore, backup your registry before you start to implement what this tutorial says.

CODE

Start “regedit” and go to
HKEY_CURRENT_USERSoftwareJetCarJetCarGeneral

open “General”

right-click with your mouse into de right window
and create a new “DWORD” value

name new value “MaxSimJobs”

now doubleclick “MaxSimJobs” ,chose “dezimal” and
enter a new value “100″

press “return” and close registry-editor

In Flashget/tools/ options you can now set max.downloads to 100
instead of 8.

Benefical
* It allows de user to have more files to download simultaneously by usin’ FlashGet v1.4 download manager.

Search Keyword
FlashGet multiple download simultaneously simultaneous