In this section, I will cover the importance and steps of how to create a killing sales letter.
Sales letters are important to attract and to maintain the interest of the reader. Imagine that if you would have written something that is superly boring, would the reader be reading on? Remember this, a reader on the internet is never like a reader in a bookstall. Researchers have proven that readers on the internet will move on in 5 seconds if they find it boring.
Below are 6 strategies of writing an interesting sales letter. One that would keep readers on your article without clicking on the “Back” button. This is proven to be useful, not only for the affiliate products, but even for your own products.
1. Create Hope
Thousands of people search every day for “hope”. That’s right, people buy money-making ebooks, diet ebooks, how-to-gamble ebooks, and many more based purely on hope. 99% of these people will not put these ebooks into action whatsoever. But they have it in their head that if they buy a certain ebook, they will learn a secret that will change their life. And once they finish the book (if they even read it), they don’t put it into action because they ultimately find out it takes too much work. Then a month later, they’re searching on the internet for the same thing – a magic formula for success in a particular facet of life such as money, looks, health, etc. And they gobble up these ebooks like there is no tomorrow… at least the ones that have good ad copy. And the sellers of most of these ebooks rarely reveal anything you don’t already know. And they know it. But they offer their money back guarantees because they know that more than 75% of people will put the ebook on the back burner and forget to request a refund.
So, invoking HOPE is the first of 5 aspects I ALWAYS utilize to make a killer website that sells. And you can give people hope in many ways, with many different products, but I find it most effective with informational products, because somehow you can get away with practically promising the world, and then under-delivering. You are basically telling people what they want to hear. However, hope can also apply to physical products, such as a credit card for example.“Get your xyz credit card today and re-build your credit quicker”. Or how about “Order the Pentium 4 xyz computer today and do things on a computer you’ve never dreamed of.” Of course, those sentences aren’t really convincing enough to make you get the credit card or computer, but hope itself doesn’t sell things. There are 3 more things to add to the puzzle.
2. Cause a Sense of Urgency
The second aspect of a killer site that sells is giving people a sense of URGENCY. I’m sure you’ve seen products for sale that say something like “order by midnight tonight and you will receive a $20 discount”. But I guarantee if you go back to that page the next day, it says the same thing. Buyers may even consider that, but do they really want to risk the $20 discount not being there the next day? Chances are, if it’s an impulse buy, they won’t want to risk waiting and possibly missing out on the deal.
My advice is, instead of doing a “by midnight” html script that is easily spotted as a fake by most net savvy people, try making a real deadline of say the last day of the month or 2 weeks from now, and hardcode it into the site. After it passes, you can always make a new deadline. Another trick is to say only the next 100 members are being accepted, or something to that effect, and then have an image of 100 crossed out, and a number such as 82 next to it.
3. Appear as an Authority
The third aspect of a killer site that sells is to appear as an AUTHORITY. No matter what you are selling, you must appear to be an expert on the subject. As they say, appearances are everything. Why would I want to buy a gambling ebook from a guy that shows evidence that he won $200 at a card game one time? Big deal. You want the ebook from the guy that won $8 million at gambling. An advanced technique is to appear as an unbiased authority. If you can come across as someone who is trying to help, and doesn’t re- ally benefit from a sale of the products listed on your site, you are another step ahead of the game. People love to follow the advice of independent reviewers who are just giving their “honest” opinion of a product. They don’t need to know you get a commission for the sale.
4. Appear Unbiased
The fourth aspect of a killer site that sells is to appear as an unbiased 3rd party. You can review products as if you are trying to help people make informed decisions without looking like you are affiliated with them. See my sales letter below for a unique example.
5. Encourage Fear
The fifth aspect of a killer site that sells is causing FEAR. You can actually instill fear into your visitors, by making them believe that they will face problems ahead if they buy a similar product elsewhere, or if they don’t buy yours….NOW. How do you do this? How about this:“Get Rich Quick Scams Revealed……”. Then write an article about many occurrences of get rich quick fraud. But, don’t name names. Be general in what you call a scam, because you don’t want any legal trouble. Then, after your article, you could say that throughout your comprehensive research for the exposé article, you did come across a couple of money making programs that people were repeatedly happy with. You even spoke to the owners of the programs you recommend, etc. and found them to be very honest and straightforward, didn’t you?
Well, you just set the hook, now time to push them to the sites you get the highest commission for.
Lets face it, when most people think of what the internet is best known for, they think of porn and scams. Since NOBODY wants to be scammed, you play on that fear.
6. Be VERY Unusual (optional - used mainly for selling your own product)
If you are selling your own product, you may not be able to use the scam or fear aspects. But the authority and urgency aspects will still work. In addition you need to use the UNUSUAL aspect. This means telling people NOT to buy your product. That’s right, encourage them NOT to buy your product until they have tried your competitors’ products and are unsatisfied with them, as you know they will be. Go back and look at my homepage. Not to boast, but I told you several times NOT to buy this eBook unless you were sick of all the other lame programs out there. It’s the same thing when selling your product. Even if your product is not as good as your competitors’, it costs more, etc., just using the unusual approach of telling people not to buy your product will work. By convincing them that you want them to go ahead and buy other products that you KNOW will fail them, you automatically earn a sort of loyalty, because you appear that you are not just interested in a sale.
Now let’s put all 5 aspects (remember, the 6th is optional) into a small sample sales letter, which according to aspect 4 shouldn’t really even look like a sales letter. Let’s use the get rich quick subject again, as it’s a hugely popular subject on the internet (see next page).
HYIP Scams Revealed..
Read this article before you decide to join any HYIP schemes online
Todays date
Think about this. Have you ever imagined to earn millions without leaving the chair in front of your computer? This is everyone’s dream. No bosses looking over your shoulder. Never have to get stucked in the traffic jam during rush hours.
Whether it is pyramid schemes or advertisements about exponential income, we’ve all seen fantastic claims and over-the-board promises that you could never resist to believe. I can tell you all all these people are total frauds. You may have been victims of a potential scam AND worst of all, these programs normally require you to refer an ‘X’ number of people to gain an additional income. 99% of these schemes are fake.
Have you ever come across acticles on the internet pertaining to HYIP’s (High Yield Investment Programs)? “Earn 30% of your total investment per day”. “Be $1,000,000 richer in 60 days”. Does these statements sound familiar to you? I have personally been these ‘programs’ and have lost thousands in it. Thus i am telling you this through experience. It sounded good at first, until you lose your first “investment”. It is just human nature to test their luck the second time, third time… It was one day that i have lost enough, I started thinking. Am I a victim of a addictive scam? This drove me to analyze and I started to review these HYIP programs and how it worked. I tested out with one of the HYIP program that was running in a “not a very good state”. I emailed the administrator saying that i wanted to “invest” $10,000 but i was not very confident with the program. In less than 2 minutes, the administrator have replied. The amount of convincing claims that they had given to me was unbelievable. They claimed that they have proper accounts management. UNBELIEVEABLY, they even claimed that they were sponsored and backed up by the government and their site is totally legal!
I went off wondering off for other types of profits that could be gained from the internet. There are surely a legitimate and safe way to earn, if not exponentially and i stumbled across company XYZ. There are a few criterias of this particular company that convinced me enough to further my internet money making crusade here. They offer a very good support, with a logical way to gain synergy in money making between the advertisers, publishers and readers. They even offers limited time promotions (VERY attractive in fact) and so happens that there is one going on right now. If you would like to have a look at what they are offering, you could visit their site with the link below. It is running only for 3 days.
The reason that i wrote this article is to warn the people that these so called HYIPs are a total scam and they are out to gain profits from trust. I urge you, as the reader to stop thinking about the “Getting Something From Nothing” mindset. These HYIP sites are totally untrue. Please stop all your investments in these programs and revert to a more stable and legitimate income from the internet. Lastly, I wish you well, and a prosperous journey ahead.
Signed,
John Doe
Here are the link that i mentioned about:
www.xyz.com
Now, from the article of the above, we can take note that the reader would have the trust as all the 5 points are used.
Hope - Earning money from home. Gaining millions doing nothing.
Urgency - Promotion only for 3 days
Authority - I’ve been scammed before, and have tested administrators and reviewed them
Unbiased - I am trying to help other people not to be trapped in the HYIP scams
Fear - HYIP scams revealed.. Do not join any of the HYIP programs. 99% of them are scams
You have just harnessed the power of creating a killer sales letter. Now, with this knowledge, you can start writing letters and promoting affiliate sites that will be your potential Cash Cow.
