This is the flip side of the last question. By asking this question, you’re seeking information that will allow you to compare and contrast your customer’s opinion of you and your competition.

I don’t know any business or organization that doesn’t have competition. I don’t know any business or organization that doesn’t need to know more about their competition. It seems to me that asking your customers about your competition is an obvious place to start learning. Your view of your competition is inherently biased. You have preconceived notions of your superiority of product, your extraordinary customer service response, and your exceptionally speedy customer responsiveness. If you didn’t, you wouldn’t be working there, leading a team, right? Having a positive mental image of your organization is good as long as it is tested against your customers’ opinions on a regular basis.

It occurs to me that fear might stop you from asking this question. What if you found out that your competition was really doing a good job? What if your customer confided that they were switching to your competition? Think of it this way: What if your customer was thinking those things and you didn’t know about them? Without the information gained by asking this question, you have no chance to change things for the better. Shouldn’t you be more afraid of that?

You may lead in an organization that is fortunate enough and big enough to have entire departments that measure customer opinions. That doesn’t replace the value of hearing those opinions for yourself. Asking your customers questions about your competition will help you understand the reports that land on your desk in a deeper way. You may lead in a small organization where decisions are more often made by hunch than by research. Your quest to listen to your customers’ opinions of your competition is even more important. This information can provide valuable insights into your customers’ behavior in the future.

Finally, asking a customer this question might spark the awareness that you really care about their opinion. Certainly it will help them understand how much you value them as a customer.

I just told you why it’s good to own a high end resale rights product.

Now, don’t get me wrong. Some products that come bundled with low end resell packages can be just as good.

But then there are others that are nothing but a waste of your hard disk space.

When I buy products that I want to resell I follow these criteria:

1. A minimum suggested resale price.

Time after time I notice products that originally sold well for $97 up to $150, which are rendered totally worthless because the authors didn’t set a minimum price on their product.

For example the “Confidential Internet Intelligence
Manuscript” by Mark Joyner.

One reseller gives this product away for free as a bonus for whatever reason, then other resellers get discouraged because they think; “how can I sell mine for $200 when this guy is giving it away?”.

2. The product must be sold as a stand alone product.

This is only to protect the value of the product with resell rights. If a reseller is including it in an Ebook package, I won’t be able to easily sell it for a high profit.

3. I must be able to change the Mini Site or/and Sales Page.

I always want to be in control of changing the graphics and add my own personality into the sales page.

I don’t want to be restricted to using the same sales page as everyone else.

The more you can separate yourself from the crowd, the better.

Bringing a unique offer increases sales. Period.

I also like to test and improve the response of a sales page, and that can only be done if I can change it.

To be honest… I prefer buying products that don’t include a sales page.

I know that my competitors are just too lazy to come up with a sales page, so when I create another order-pulling sales page, and add an exclusive graphic to the product, I’m a winner already

I guess I don’t need to tell you about the importance of an appealing eCover.

However… an eCover alone will not sell your product, but it can make your product look more valuable.

When it comes to giving your Ebook the best eCover treatment, you have many options. There are many software tools, as well as a number of designers you can contract to design your cover for you.

Here’s a list of some of the best eCover services:
www.ebooks-made-easy.com/ebookcovers.htm

4. The product must be fresh.

I would never recommend you to promote an outdated product. The newer the product, the less people have seen it.

There are exceptions of course. You can bring an old product to life by giving it a new sales page and add a new graphic.

But there’s also some good news…

Some older products may not be promoted anymore online because they have dropped out of the spotlight.

You can often get the resell rights much cheaper for an older product, if you kindly ask the author/pubisher.

5. The product must offer value.

There are products that seem to be no more than just expanded sales letters for an affiliate program, making their profits mainly on the resale rights.

Surprising but true… people who buy resale rights to a product will not do anything with it. They just want to have the ability to resell it when they want to.

The resale rights owner is the one who wins, because if his customers aren’t trying to sell the product then he doesn’t have to deal with complaints too.

TIP: If you plan to buy a product, go for the master resell rights when available. This way you can sell the product and sell the resell rights as an upsell.

Example: I recently bought the Master Resell License to Niche Factors

This is a niche product about “niche products”. The resell rights for “Niche Factors” was only $97.00, so I ordered the rights instantly.

I knew that Niche Marketing is a hot market and the suggested retail price is very affordable for people at only $27.

I also knew that I would sell many copies of the book because my niche is about Ebooks, and how people can sell information products about any subject online, so I couldn’t go wrong here.

One other important thing…

I want you to take a minute to visit the website and carefully study the sales page.

You’ll notice that the product focuses on selling based on the content.

That in contrast with products in reseller packages that solely rely on their sales by the simple fact that they have resell rights included.

Here’s a lesson learned…

You will only create a proper interest in your product and make sales with it if you can convince people that your product offers unique and valuable content that can not be found anywhere else.

Never forget… it’s not about “quantity”, but “quality”.