Offering rebates

There are a few top engine searches by name. A few of these are “Traffic Secrets” and “Google Profits”. The latter, “Google Profits” is a product of ClickBank. Like I said, information selling or we would like to call it intangible products sold are the most profitable in affiliate networks.

We take the example of “Google Profits” in ClickBank. Currently, “Google Profits” is offering 67% of the commissions on profit as an affiliate. Just imagine, let say you offer 40% of the total of 67% that is offered to affiliates, do you think that people will buy from you? This is called an affiliate rebate.

CASE STUDY

The program’s worth : $100
What you earn : $67 (67%)
You offer to consumer : $26.80
You are left with : $30.40

Now, if this method will gain you an extra 40-50 consumers per month, do you think it is far more than worth it to adopt this technique? Tell the consumer that the rebate will be paid to them in 60 days and ask for a receipt after the 60th day. In this way, you are secured as you can check you ClickBank account if they have got a refund of the product or not. (Hint : Always make sure that your interest is protected). If they have not obtained a refund, you can pay them through other payment processors for example, PayPal. While all other affiliates are promoting how great the “Google Profits” is and yada yada, you are uniquely offering the consumers “Rebate $26.80 by joining Google Profits today!”

One thing to remember, not every consumer will remember to send you a receipt after 60 days. What you can imply in your rules is that you will forfeit the rebate if they do not claim from the 60th to the 70th day. Often, consumers will get more excited in the product that they purchased than the measely $26.80 that they are entitled to. This way, you could save up your 40% that you are supposed to rebate to the consumer and push the rebate to the next consumer. There will be a point in time that you could hang a banner stating “FREE CLICKBANK PRODUCT FOR THE FIRST 10 CUSTOMER”. This will drive a crazy amount of traffic to your site. You will get serious attention when you advertise in this way. Of course, state some conditions with it, for example, backlinking or bundled purchase. You can tweak it all you like, be creative.

You will not sustain a very great profit if everybody remembers to obtain the rebate from you. However, through experience, only 15-20% of the consumers remember the rebate and 80-85% of them just simply forget after the 60 days.

You would think that most of the consumers would just opt to buy from ClickBank and get a 25-75% discount on their own. You would wonder why would anybody be so foolish to obtain it from your link. Believe me, there are. The fact is that most of the people out there are out to find ways to make money from the internet and not webmasters and tech savvy users like you and me. Further to that, if you have followed the instructions as above, by offering a 100% rebate or anything more than 75%, you would have beaten their own offer from their own links.

About Affiliate Networks

There are plenty affiliate networks out there for you to join. Have you pondered the power of affiliate networks and the connection with making money from the internet? If you have joined one before, perhaps you would have already known. What affiliate programs would you join? How to bring enough traffic in order to cash in the profits from affiliate programs? More importantly, how do you promote your affiliate programs?

Do you already have an affiliate site that people come and buy something? Finding the top affiliate program seems to be easy. While some companies have their own in-house affiliate program, others have theirs run by a major affiliate network. Below are some of the top affiliate sites that you would want to join:

MUST JOIN
Clickbank - Offers digital products, often products that require downloading
Commission Junction - One of the largest internet properties in the world would be here. Top affiliate companies offering products from computers to credit cards
BeFree - Owned by Commission Junction. Offering the near to the same products with it
LinkShare - Top companies offering their programs to be sold here

MAYBE JOIN
Performics - Top companies, decent and large companies here
WebSponsors - A “boutique” network website that offers FREE programs too!
ShareSale - Intermediate and so-so affiliate programs
ClickxChange - A large group of small companies that offers products including foreign pharmacies

JOIN WHEN BORED
ClixGalore - This affiliate program is multi-tiered. Includes even companies who offer vacation packages
FineClicks - Small subsidiary of the large site of ShareSale.com
AffiliateFuel - Restrictions of publishers being top level domain and have a minimum of 2000 unique visitors a day. Just a medium site
FastClick - This site is thoroughly screened and quality controlled. However it is still a small site
DarkBlue - DOES NOT CHARGE ANY FEES. This is a medium site

Currently the top affiliate site is Clickbank.com. It offers a structure called EPC (Earnings Per Click). EPC determines which products sells the best and you can save your time by siphoning the best product to sell. In Clickbank’s terms, this is called “Gravity”.

Selling information on the internet is the best and fastest way to get rich. Although there are many various ways where you can make a killing sale on physical products on the net, selling information still provides the shortest period of time and the most convenient way of converting profits. This is due to the nature of the internet and with the help of search engines.

When you have joined any of the affiliate network site as mentioned above, it is time to write a killing sales letter to drive customers in. This will be plugged into the website that you will be creating that is in the later part of this category. (Alternatively you can jump to Create HTML files using web page templates

6 Steps to QuickStart Your Affiliate Business

In this section I discuss the 6 steps you will take to quickly, easily and inexpensively get started in your affiliate marketing business.

Quickly & Easily find High Demand Topics

The topic you choose should both interest you and have high consumer demand. You already know what interests you, but how do you find out whether a topic has high demand?

Well, the first place I check is a free tool call the Overture Search Term Suggestion Tool. It is located at:

inventory.overture.com/d/searchinventory/suggestion

At Overture Search Term Suggestion tool, you simply enter a term related to your site and it will show you:

• Related searches that include your term
• How many times that term was searched in the previous month

So, let’s assume for a moment that you are a mortgage and insurance broker who suspects that insurance might be a good service to sell online.

To find out how many people are looking for insurance online, I typed in the word ‘insurance’ and discovered that the keyword ‘insurance’ had been searched for 971,914 times at Overture and its search partners in just one month!

That’s almost a million people! Wow!

As I consider any term that receives 50,000 or more searches in a month a subject with good demand and potentially viable, insurance looks like it might just be a winning topic for an affiliate web site.

Find High-Profit Potential Products & Services

Once you’ve determined that your topic is in high demand, you need to find out now is whether there are merchants selling related products and services online, AND how much commission they pay.

For that, I go first to Commission Junction.

Commission Junction is an ‘affiliate network’ that puts merchants and affiliates together. They refer to merchants as ‘advertisers’ and the affiliates are called ‘publishers’.

To see all the merchants with products and services at Commission Junction, you’ll need to set up a free account.

To do that, go to Commission Junction, then click on ‘Solutions’ near the top right- hand portion of the page, then go to the left side of the Solutions page and click on ‘CJ Marketplace’.

At the very bottom of that page and you’ll find a link for the application process. Where it asks you to supply a URL, just enter yahoo.com or geocities.com if you don’t already have a web site.

Once your account is set up and you’ve logged into the Commission Junction interface, click on ‘Get Links’, and select ‘Advertisers’ in the drop-down box beside the word ‘Search’ near the top of the page. Next, type in the word ‘insurance’.

My search came up with 51 merchants. Your results may be more or less depending on whether merchants have been added to, or dropped from the network.

In choosing merchants, you want to select those with the highest EPC ratings and commissions.

What is an EPC Rating?

3-month EPC: 3-month EPC (earnings per 100 clicks) shows how well an advertiser converts Web site visitors into commissions, over a three-month period.

7-day EPC: 7-day EPC (earnings per 100 clicks) shows the average commissions paid to publishers for every 100 clicks, over the past seven days. Use this number to see the most recent EPC trend for advertisers.

So how well did our insurance merchants do?

Zurich insurance had a 7-day EPC rating of $250.88. That means that affiliates are earning an average 250.88 for every 100 visitors they send to Zurich Insurance.

Wow!

Now what about those commission rates?

Well, at the Good Sam Club, if the customer completes a form and becomes a member, Good Sam will pay you $5.00. That’s JUST to fill out a form.

And if they purchase an Emergency Road Service package, you’ll get paid $15.00.

Not bad!

You can find even MORE merchants at the following affiliate networks:

„ Linkshare
linkshare.com

„ BeFree
affiliates.befree.com

„ Clickbank
clickbank.com

Cheap Sources of Site Content

Because we want to leave the selling job up to the merchant, an affiliate’s job is to ‘pre-sell’ their merchants’ products.

To pre-sell, you need site content.

Content consists of articles and endorsements that explains how your visitors problems can be solved by using the products you promote. In most cases, webmasters write their own endorsements for the products they promote.

However, if you aren’t inclined to write product endorsements, you can:

„ Find Free Content
„ Use Merchants’ Ad Copy
„ Pay for Content

I like looking for free content first.

Staying with our ‘insurance’ topic, I searched Google for the terms “Free Articles”+ “Insurance” and found the following articles listed at legalwhiz.com:

• “How to Save on Title Insurance Costs”
• “Understanding the Terms of Your New Loan”
• “Common Sense Mortgage Tips!”

In many cases, the author will allow you to use his work on your site if you include credit to the author and a link back to his site.

This is even MORE effective when the author has an affiliate program and you can make money from that link.

To get approval to use the article, you’d simply email the author a request, and they will usually be very happy to have you use their articles on your site.

Another way to get free content is to use what the merchant makes available to their affiliates.

For example, here is an email promotion that Corey Rudl gives his affiliates to promote his very popular ‘Insiders Secrets to Internet Marketing’ course.

Dear Friend,

This e-mail is extremely urgent so please read the entire thing… I would feel terrible if you missed out on this because you did not get my e-mail in time.

I just got an e-mail from Corey Rudl and he said there were only 150 copies left of the new version of his best-selling Internet marketing course, The Insider Secrets to Marketing Your Business on the Internet, that includes the $952 in FREE bonuses!

Chances are, as you read this, a lot of those 150 copies are already gone.

Just to recap my last e-mail, Corey Rudl is literally “the” guru of Internet marketing… he’s grown his online businesses to over $7.6 million in online sales last year and he gets over 1.8 million visitors to his web sites every month!

And in the new version of his best selling course he is going to show everything from step-by-step instructions you can use to start your very own Internet business in as little as 48 hours to how to build a top-selling web site… for less than $100!

No matter how small your budget is, Corey shows you the cheapest ways to build a web site that sells!

He is going to show you where to find hot products (in 20 minutes or LESS!) that you can start selling TODAY! These in-demand products will sell like hot cakes, no matter what your experience!

Corey will even reveal his personal rolodex with 100s of FREE and cheap online tools, resources, and software that you can use to automate your web site (and save yourself at least 35 hours every week)!

And if that’s not enough, he is going to even reveal, for the first time, some of his most advanced strategies like how to get #1 rankings in the search engines and get tons of free traffic from the “Big Guys” like Google… and his secret to writing sales copy that increases sales by 400% (or MORE)!

Like I said before, I know these strategies are going to make my business tons of extra money in 2004 and as my subscriber I want to make sure you experience the same rewards, so go to…

www.marketingtips.com/t.cgi/3885

… if the page is still there, this means you made
it in time and he still has some copies of his course with the additional $952 worth of FREE bonuses!

So please hurry! And if you have any questions, just let me know.

All the best…

As you can see, that copy is written in the first-person, so it looks like it is coming directly from you. Use merchant copy judiciously however, as your credibility will take a beating if your subscribers and visitors have seen the exact same copy in other newsletters and on other affiliate sites.

Lastly, you can have articles written for you, sometimes very inexpensively.

To find ghost writers on the net, check out some of these sites:

Guru.com
FreelanceWriters.com
Elance.com

Once you have organized your content, it’s time to start putting you’re your site together.

The Fastest Way to Build Your WebSite

There are 3 steps to quickly build your website. They are:

1. Register a Domain
2. Domain Hosting
3. Buy Template

Domain registration is painless, and CHEAP. Go to Godaddy.com where it will cost you 8.95/year for each domain. You can get them even cheaper when you register for more than one year.

Here are two good, yet inexpensive, hosting services that I recommend.

GoDaddy.com - $8.95/mo.
• HostRocket - $9.95/mo.

The quickest way to build a website is to buy a template. Here is a list of some of the best template sites I’ve found to date:

o 4Templates.com
o BigWebmaster.com
o BoxedArt.com
o DollarTemplates.com

My personal favorite is BoxedArt.com. You can download as many templates as you want from Boxed Art, all for only $49.96 for six months access.

Once you’ve placed your content in your template and sent it to your web host, it’s time to join affiliate programs.

Sign-Up for Affiliate Programs

Go back to Commission Junction or the site where you found products you want to promote and sign up for the merchants’ affiliate programs.

The reason you build your site before joining the programs, is to have a site to show the merchant. This demonstrates that you are indeed serious about selling their product, and will almost guarantee your acceptance into their program.

Get Oodles of Traffic Today!

After placing merchant links on your site, it’s time to let the world know about your site.

Although I discuss ‘29 Ways to Market Your Site’ in the Super Affiliate Handbook, my favorite way to bring visitors to my sites is by using cheap Pay- Per-Click search engine advertising.

The primary benefit of PPC’s is that you can drive targeted traffic to your site quickly, instead of waiting months for the search engines to list your site… if they ever do.

Just a few of these include:

Google.com
Overture.com
• Enhance Interactive
Findwhat.com
Kanoodle.com

Pay-per-clicks allow you to bid on terms or keywords that are relevant to your site. In our insurance site example, the Overture Search Term Suggestion Tool produced a list that included terms like:

car insurance
insurance
health insurance
life insurance
home insurance
affordable health insurance
travel insurance
renters insurance
insurance quote
car insurance quote
insurance lead

You should be able to find and bid on HUNDREDS, if not thousands, of terms in any category you choose. The more keywords you list your site under, the more exposure your site will get.

I HIGHLY recommend that you use PPC’s to advertise your site. I get returns of 2, 3, 4, and sometimes even FIVE dollars for every dollar I spend advertising my site.

So, let’s summarize again the steps that it takes to build an affiliate site…

„ Find a HUGE Market
„ Find Products & Services
„ Collect/Create Web Content
„ Build Site
„ Market Site
„ and… Enjoy the BIG Kachings!

Getting Started

In this part I’ll tell you what you need to set up your online resale business.

What you absolutely must have to run a resale business is a web site and a domain name.

It’s obvious… if you don’t have a web site, how are you going to make your products available for download, or accept credit card payments from your customers?

So, first you should find yourself some space with a web hosting service.

There are many hosting services online, and they all offer different prices, but I personally use Bizland to host all my web sites. For a small monthly fee ($5.95 at the time of writing), you can have a Charter account, with 200 MB of web storage. That’s more than enough to get started.

If you select the Value Option you get a massive 500 MB, plus you also get your own domain name. This can be interesting because then you don’t have to pay for one, and your domain name will automatically be directed to your web host.

You can also use a free web hosting service if you want, but I don’t recommend it. You will not have all the tools and extra services like FTP-access, enough bandwith, CGI-scripts, multiple email addresses, guaranteed uptime and live support, etc. with a free hosting.

You should also stick with a real domain name.

Or how professional will you look to a potential customer when he sees a link like:
“http://www.somefreehost.com/anyname/658654/mybook.htm”

It shouts… “I AM AN AMATEUR!”

These days, domain names have become affordable for everyone, and that’s why you should have one.

You can already get a domain name (just like mine: ebooks- made-easy.com starting from $8.70 at: www.godaddy.com

Here are two other reliable services:

cheap-domainnames.com
www.000domains.com

Go for a “.com” or “.net” domain as these are the ones that
are picked up first via the search engines. Also choose a name that appeals to your business.

A good name could be “resalerightsprofits.com”. -At the moment of writing this name was still available. I may in fact register it for myself.

If you expect to have your website for a while, you can usually save out by registering for multiple years at once.

Next to your web site and domain name you’ll need a payment processor to accept payments online.

Many marketers use Clickbank to handle all their credit card and cheque payments.

I’m not going to explain here how the service works, but you can read all about it in the “Working With Clickbank” Ebook, it is free for download.

You can also use Paypal to accept online payments. Paypal is widely used by millions of users, and makes it easy to send and receive money through your email address.

The next thing you need is an autoresponder.

Every successful online marketer will tell you that a reliable autoresponder service is absolutely necessary so that you can continue to contact people over and over again, and expose
them to your offer/product.

Most people need to see your message at least 7 times before they trust (and order from) you.

In fact, I would rank this higher than getting a web site because you can have people send an email to your autoresponder address and they will be plugged into your opt-in list.

From that list you can just send endorsements for new resale rights products and make sales.

I know many people who make six figures online just from email marketing with autoresponders.

The great thing about having an opt-in list is that you can use your mailing list over and over again.

As your list grows, so will your profits.

With a mailing list you are able to send out multiple mailings to promote affiliate programs, new products, special reports and Ebooks, etc.

And because a mailing list is “ready-to-go” at any time you need it, you can cash in on all the fresh opportunities that come along before the rest of the world gets wind of it…

Here’s the autoresponder service that I use. It allows you to set up multiple accounts, so you can build several lists, without paying for a new account.

Let me give you an example that just happened to me last week. On a Thursday afternoon I got an email from a business friend who had written a new special report that he sold with resell rights included.

The report was about Ebook marketing, and I knew that quite a few people would know about it by Monday.

So, what did I do?

I bought the reprint rights, uploaded the ready-made web page that came with it, setup my ordering link and sent out a simple and short mailing to my list.

The entire process from the time I received the email to the time I sent out my own mailing was less than 30 minutes.

Many subscribers on my list ordered the report from my web site, and I made $280 in just a few hours.

Orders continue to come it at the time I am writing this, because I set up the same email message on my autoresponder system.

Do you see how important having that mailing list is?

You can do the same thing yourself…

Write an eCourse or a special report about the subject of your business and give it away via a pop-up form on your web site.

The key is to provide VALUABLE information (kind of like what you’re receiving in this article).

If you provide your readers with useful content, then you’ll find that many browsers will turn into buyers.

Why? Because they recognize that you know what you’re talking about.

They see that what you are explaining to them really works and is understandable.

Bottom line: When you help others, they help you.

You need to give away something valuable first to capture leads and build your list.

TIP: If you don’t know how to write a high-quality report, I recommend Profit Pulling Reports. It’s a complete report that walks you through EVERY STEP of the process (including how to write that very first sentence).

In the next part I’ll explain what to look out for when you buy an Ebook package so that you don’t loose any money, and why it’s good to sell a high end product.