How to describe our organization?
Posted by NovaAngel at February 9th, 2007
More words adding up to longer answers do not necessarily provide more insight. Sometimes questions that force brevity can provide interesting answers that are easy to compare. This question falls into that category. Imagine asking this question of all new hires for six months. Depending on the size of your organization and your rates of turnover and expansion, you could develop and keep track of the one-word answers pretty easily. What would be the value of that? I can think of three.
1. As your list of descriptive words grows, you can compare them and look for consistency of expectations from those who join your organization or department. What do you think it means if half the people respond with words like “fun,” “energetic,” and “creative,” and the other half of the people you’ve asked respond with words like “stable,” “traditional,” and “respectable”? My analysis of those responses would be that half of the people who responded were going to be disappointed. It’s up to you to decide which half. A split response like this tells you that you haven’t established a consistent image in your marketplace. A consistent response that you like tells you your image is intact. A consistent response you don’t like means you have some actions to take.
2. As your list of words grows, you’ll gain insight into the way people feel about your organization or department. Leaders have responsibilities for feelings as well as facts, and you might as well find out how people are feeling as they join your team. Waiting until later isn’t exactly stellar leadership behavior.
3. Keep track of whom you’ve asked, how they answered, and when you asked them. Use a milestone—four-to six-month anniversaries would work—and ask the question again: Now that you’ve been with us for a while, what one word would you use to describe our organization? Asking and comparing these answers will give you insight into the consistency of experience your people have as they become part of your team.
Don’t let the fact that my imagination was limited to three possibilities stunt your thought processes. What are other ways you could use this information? Think about it.