Lets give our Traffic Snowball a little push!

So now you have completed the design of your website and you have uploaded the content to your server. The next step is to bring traffic to the website by announcing to the world that your site is live through search engine submission. This should be considered the first little push that we are giving your traffic snowball.

With a rapid increase in the number of web sites competing for exposure, the role of online search engines and directories is becoming critical to any websites success. Eighty seven percent (87%) of web site visitors find their chosen site through search engines.

What’s more, almost all of them use just seven - namely AltaVista, Lycos, Excite, LookSmart, Google, Hotbot and above all, Yahoo

This means that if you don’t have a top listing on these engines, thousands of potential clients will never find you.

There are 3 steps involved in search engine submission
1) Optimization of your web site
2) Submission of your site to the search engines and directories
3) Monitoring of your listings

Lets deal first with Optimization

The website needs to be made “search engine-friendly” before it is submitted to the major search engines This is an art in itself and there are specialist companies, such as Traffic Builder Systems, that deal only in Search engine optimization and rank management.

The first step that is undertaken is to determine the keywords that are relevant to your website.

Some people achieve a top 10 placement in a major search engine and get plenty of traffic. Others do the same but get nothing.

Why?

Simple. The first group selected keywords that many people are searching on, and the second did not!

To find the optimum keywords that are going to bring you the most targeted traffic you could use a tool such as Wordtracker

Wordtracker will compile a database of terms that people search for. You enter some keywords, and they tell you how often people search for them, and also tell you how many competing sites use those keywords. Wordtracker helps you find all keyword combinations that bear any relation to your business or service - many of which you might never have considered. You’ll find out how popular these keywords really are. Then for each major search engine, they will show you the chances of making the top 10.

Once you have got the correct keywords together you will need to format them into META TAGS to place into the HTML of your webpages

If you are going to submit your site to the search engines individually it must be sensitized with META tags.

There are three META tags used by the popular search engines. META tags are added to your website’s HTML coding, and do not appear on your visible webpage. These tags are placed within the head portion of your HTML document, usually directly beneath your tag.

1) The “Keyword” META Tag

The “keyword” META tag helps meta capable search engines in indexing your website. It tells the search engine under which search terms your website should come up under.

Here is an example of this tag:
<META NAME=”keywords” content=”widgets, cheap widgets, widgets for sale, john store etc..”>

Within this META tag, use your prioritized list of keywords and commanding combinations. Don’t duplicate your keywords too many times. Each keyword should be separated by a comma, and there should be no spaces. Different search engines allow different numbers of keywords. Make sure all keywords listed in your META tag are related to your site.

If you put unrelated keywords in your keyword META tag, some search engines may penalize you or refuse to list you. Be careful not to put competitors’ company names, product names or trademarked names in your META tags. Some companies have sued because they found their names in the META tags of their competitors.

2) The “Description” META Tag

The “description” META tag helps meta capable search engines to summarize your website.

Here is an example of this tag:
<META NAME=”description” CONTENT=”John’s widget shop has the largest and cheapest selection of widgets”>

Within this tag, use a description of your website and keep the tag length under 200 characters. Some search engines allow longer or shorter descriptions. Put the most important part of your description first, for cases where search engines do not use all of it.

Some search engines extract your website’s summary from the first 250 characters of your webpage, so be sure you include a good opening paragraph on your webpage. Make sure everything in your description is related to your site. If you put unrelated words or phrases or sentences in your description META tag, some search engines may penalize you or refuse to list you.

As discussed above, be careful not to put competitors’ company names, product names or trademarked names in your META tags.

3) The “Robots” META Tag

The “robots” META tag tells meta capable search engines which pages should get indexed, and which pages should not. You may have certain pages which you may not want to show up in the search engines. You may have test pages, private pages created for a particular customer, and so on.

If you have a frames site, you wouldn’t want to index your HTML documents which display within the various frames which make up your page.

The following options are available for this tag: all, none, index, noindex, follow, nofollow.

If you wanted all of your pages indexed, you would use this tag on your main page:
<META NAME=”robots” CONTENT=”all follow”>

It would tell the search engine spider to index your main page, then follow any links it finds on that page, and spider those links.

Use this tag on a page which you don’t want indexed:
<META NAME=”robots” CONTENT=”noindex”>

After entering the META tags into the HTML of your website pages and then uploading to the server, you will then need to proceed to the search engines to submit your website.

Doorway pages

Most people optimize each of their webpages for all of their keywords, and to be submitted to all the major search engines. For less popular keywords this strategy will often suffice. However for competitive keywords it won’t get favorable listings, mainly because when you overly fine tune a webpage to score well for one search engine, it will likely score lower for other search engine. For competitive keywords you should consider using a “multiple entry page” strategy.

This involves using multiple entry pages (also called doorway pages, bridge pages, jump pages and gateway pages), each optimized for a particular keyword and/or search engine. Entry pages act as “front doors” to your website. These special pages are designed to score high in keyword density and relevance.

Each entry pages can be fine tuned for one or a few keywords, and can be fine tuned for a particular search engine. It is not advisable to use the above page naming convention with all search engines, as certain search engines may detect that you are using multiple doorways.

To be safe use names which do not resemble one another: The second step is the submission to the search engines

You have the following options:

1) Submit your site manually to the search engines by visiting each one individually. This can be very time consuming and also there is the problem that every search engine is different in the sense that they each use different logarithms for analyze and ranking the website submission.

2) The submission service will submit your website to many hundreds of search engines and directories on a regular basis. This is usually an automated process, with the drawback being you get no advice on optimization. You may or may not receive reports charting your success.

3) The meta-tag optimisers will take your site and optimize it for a one off fee. They may also offer a service to submit the site once it has been optimized. With this service you have little idea of how successful the service has been long after your money has gone.

4) A small number of companies are taking a Search Engine Rank Management approach. This involves the specialist company taking complete, ongoing control of your search engine marketing needs by optimizing, submitting and monitoring your ranking activity on an ongoing basis.

High search engine ranking is the key to unlocking the true potential of your company’s web site.
Based on our industry leading knowledge of search engine technology, Traffic Builder Systems brings you Traffic Builder, an affordable rank management solution for all web site owners.

Finally, the choice is yours but remember that search engine promotion is fundamental to your success and should be the start of the the initial push to get noticed. Investment in good search engine promotion will pay dividends later.

There are several occasions where you will be at a public terminal and need to bypass web filters, and require access to a particular website that is blocked for some reason or anoder. How to bypass dese restrictions is a very common question, and will be covered here.

Lets pretend for a moment that de Internet is made up of 26 websites, A-Z. The web filter blocks your browser from accessin’ sites X-Z, but not sites A-W. Simply make de browser think you’re goin’ to A- W. There are a variety of ways to do this:

Proxy Servers:
This is a list of http proxies. These sites may not be up forever, so you may need to search for “free http proxy” or “public proxy servers” or oder similar terms.

Proxy server lists:
www.aliveproxy.com
www.multiproxy.org
www.publicproxyservers.com/index.html
www.tehbox.com/proxy
www.proxz.com
www.proxy4free.com/index.html
free-proxies.com

Now that you have a list of proxies, you would open IE (internet explorer) and click on Tools > Internet Options > Connections > LAN Settin’s > Advanced. Enter de address and port of one of de servers from de list in de proper area (http) and make sure de “use a proxy server for your LAN” option is selected. Remember to replace de proxy and port at your terminal to de original when you’re done.

Note: Some proxies listed may not work, and this method may decrease your surfin’ speed. By tryin’ various entries, you’ll find one that works, or works faster.

The infamous translation trick:
Go to a web page translation site and use deir services to “translate a page to En’lish” thus accessin’ de blocked page through deir trusted site.

You’ll notice that several translation sites are blocked, but by usin’ less popular ones, this method can still be effective. Here is a list of some translation services. Again, dese sites may not be up forever, so you may need to search for them.

babelfish.altavista.com
world.altavista.com
translation.langenberg.com
freetranslation.com/web.thm

Url Scriptin’:
Url scriptin’ is de easiest method. It works on a select few web filters and is based on de same principal as de translation trick. By typin’ and address like “www.yahoo.com@www.restricted_site.com de filter will not go into effect as it recognizes de trusted site (in this case yahoo.com)

Oder tricks:
Simply open de command prompt and type:
Pin’ restricted.com, restricted.com obviously bein’ de restricted site. At this point you can take down de IP address (ex. 216.109.124.73) and enter it into de browser. If access to de command prompt is also restricted, see “How to bypass restrictions to get to de command prompt.” If this article has been taken from information leak, den know that it involves anythin’ from openin’ de browser, selectin’ view > source, den savin’ it as X.bat and openin’ it to openin’ a folder or browser and typin’ in de location of cmd.exe dependin’ on de OS. I will not go into furder, as this a completely different topic.

Use restrictedsite.com as referrin’ to it as a secured site may confuse de filter.

Note: These are ancient methods that many new filters defend against, but still may be applicable in your situation. If not, a little history never hurt anyone.

Web based Proxies:
Anoder one of de easier, yet effective methods include web based proxies. These are simple in de fact that you just enter de restricted address and surf! Some of dese have some restrictions, like daily usage limits, etc but you can also use anoder proxy (perhaps one that sucks, like a text only) to bypass deir restrictions as well. Here is a list of some:

proxify.com
www.anonymizer.com/index.cgi
www.guardster.com/
anonymouse.ws/anonwww.html
www.de-cloak.com/login.html
www.megaproxy.com/freesurf
www.anonymizer.ru
nadaily.com/cgi-bin/nph-proxyb.cgi
www.userbeam.de/cgi-bin/nph-userbeam.cgi
www.free2.surffreedom.com/nph-free.cgi

Proxy Programs:
There are many proxy programs that allow you to surf anonymously that are more or less based on de same topics we’ve covered here. I’ve added them just to cover de topic thoroughly:

www.hotscripts.com/Detailed/28480.html
www.inetprivacy.com/a4proxy/anonymous-grc.htm
www.oran\’atan\’o.com/home/index.ie.html
www.steganos.com
www.anonymization.net toolbar that requires admin rights to install

Makin’ your own CGI proxy server:
Makin’ your own proxy server may come in handy, but I personally find that simply uploadin’ a txt file with a list of proxies to a free host makes for a much easier and headache free solution. If you don’t know PERL, dere is code out dere to help you set it up. Check out dese sites for more info:

httpbridge.sourceforge.net
www.jmarshall.com/tools/cgiproxy
www.manageability.org/blog/stuff/open-source-personal-proxy-servers-written-in-java/view

Admin Access:
When all else fails, you can simply take over de PC and alter or delete de filter. This method varies accordin’ to de OS (operatin’ system) you are dealin’ with. Please see “Hackin’ Windows NT” for more information. If this tutorial has been taken from information leak, den I will go as far as to say it involves bootin’ de PC in anoder OS, copyin’ de SAM file and crackin’ it usin’ a program like saminside or LC5 rader than start a whole new topic within one.

So much information is on de web, its mind bogglin’. Thankfully we have search en’ines to sift through them and catagorize them for us. Unfortunatly, dere is still so much info that even with dese search en’ines, its often a painstakin’ly slow process (somethin’ comparable to death for a hacker) to find exactly what you’re lookin’ for.

Lets get right into it.

I use google.com as my primary search en’ine because it presently tops de charts as far as de sites that it indexes which means more pertinent info per search.

1. Page translation.

Just because someone speaks anoder lan’uage doesn’t mean dey dont have anythin’ useful to say. I use translation tools like de ones found at

babelfish.altavista.com

and

world.altavista.com

to translate a few key words I am searchin’ for. Be specific and creative because dese tools arent de most accurate thin’s on de planet.

2. Directories.

These days everythin’ is about money. We have to deal with SEO (search en’ine optimization) which seems like a good idea on paper until you do a search for toys and get 5 pornsites in de first 10 results. Usin’ a sites directory will eliminate that. You can narrow your search down easily by lookin’ for de info in specific catagories. (PS google DOES have directories, dey’re at: directory.google.com)

3. Here are some tips that google refers to as “advanced”

A. “xxxx” / will look for de exact phrase. (google isnt case sensitive)
B. -x / will search for somethin’ excludin’ a certain term
C. filetype:xxx / searches for a particular file extention (exe, mp3, etc)
D. -filetype:xxx / excludes a particular file extention
E. allinurl:x / term in de url
F. allintext:x / terms in de text of de page
G. allintitle:x / terms in de html title of that page
H. allinanchor:x / terms in de links

4. OR

Self explanatory, one or de oder… (ie: binder OR joiner)

5. ~X

Synonyms/similar terms (in case you can’t think of any yourself)

6. Numbers in a range.

Lets say you’re lookin’ for an mp3 player but only want to spend up to $90. Why swim through all de oders? MP3 player $0..$90 The 2 periods will set a numeric range to search between. This also works with dates, weights, etc

7. +

Ever type in a search and see somethin’ like this:
“The followin’ words are very common and were not included in your search:”

Well, what if those common words are important in your search? You can force google to search through even de common terms by puttin’ a + in front of de denied word.

8. Preferences

It amazes me when I use oder peoples PCs that dey dont have deir google search preferences saved. When you use google as much as I do, who can afford to not have preferences? They’re located on de right of de search box, and have several options, though I only find 2 applicable for myself.

A. Open results in new browser
B. Display 10-100 results per page. (I currently use 50 per page, but thats a resolution preference, and 5X’s de default)

9. *

Wildcard searches. Great when applied to a previously mentioned method. If you only know de name of a prog, or are lookin’ for ALL of a particular file (ie. you’re DLin’ tunes) somethin’ like *.mp3 would list every mp3.

10. Ever see this?

“In order to show you de most relevant results, we have omitted some entries very similar to de X already displayed. If you like, you can repeat de search with de omitted results included.” The answer is YES. yes yes yes. Did I mention yes? I meant to.

11. Search EVERYWHERE

Use de en’ine to its fullest. If you dont find your answer in de web section, try de group section. Hell, try a whole different search en’ine. Dont limit yourself, because sometimes en’ines seem to intentionally leave results out.

ex. use google, yahoo, and altavista. search de same terms… pretty close, right? Now search for disney death. Funny, altavista has plenty of disney, but no death…hmmm.

If you’ve read this far into this tutorial without sayin’, “Great, a guy that copied a few google help pages and thinks its useful info” den I will show you WHY (besides accuracy, speed, and consistancy findin’ info on ANYTHING) its nice to know how a search en’ine works. You combine it/w your knowledge of oder protocol.

Example:
Want free music? Free games? Free software? Free movies? God bless FTP! Try this search:

intitle:”Index of music” “rollin’ stones” mp3

Substitute rollin’ stones/w your favorite band. No? Try de son’ name, or anoder file format. Play with it. Assumin’ SOMEONE made an FTP and uploaded it, you’ll find it.

For example….I wanted to find some Sepultura. If you never heard them before, dey’re a Brazilian heavy metal band that kicks ass. I started with this:

intitle:”Index of music” “Sepultura” mp3 < — nothin’
intitle:”Index of música” “Sepultura” mp3 <– nothin’
intitle:”Index of musica” “Sepultura” mp3 <– not good enough
intitle:”Index of music” “Sepultura” * <– found great stuff, but not enough Sepultura

At this point it occurs to me that I may be missin’ somethin’, so I try:

intitle:”index of *” “sepultura” mp3 <– BANG!
(and thats without searchin’ for spellin’ errors)

Also try inurl:ftp

I find that * works better for me than tryin’ to guess oder peoples mis-spellin’s.

The same method applies for ebooks, games, movies, SW, anythin’ that may be on an FTP site.

I hope you enjoyed this tutorial, and I saw that recently a book and an article was written on de very same topic. I havn’t read them as of yet, but check em out, and get back to me if you feel I missed somethin’ important and should include anythin’ else.

intitle:”index of” “google hacks” ebook

Ps. I’ve said it before, I’ll say it again… BE CREATIVE.

You’ll be surprised what you can find.

Tutorial On Crackin’ Zip Password Files

What is FZC? FZC is a program that cracks zip files (zip is a method of compressin’ multiple files into one smaller file) that are password-protected (which means you’re gonna need a password to open de zip file and extract files out of it). You can get it anywhere - just use a search en’ine such as altavista.com.
FZC uses multiple methods of crackin’ - bruteforce (guessin’ passwords systematically until de program gets it) or wordlist attacks (oderwise known as dictionary attacks. Instead of just guessin’ passwords systematically, de program takes passwords out of a “wordlist”, which is a text file that contains possible passwords. You can get lots of wordlists at www.deargon.com.).

FZC can be used in order to achieve two different goals: you can eider use it to recover a lost zip password which you used to remember but somehow forgot, or to crack zip passwords which you’re not supposed to have. So like every tool, this one can be used for good and for evil.

The first thin’ I want to say is that readin’ this tutorial. is de easy way to learn how to use this program, but after readin’ this part of how to use de FZC you should go and check de texts that come with that program and read them all. You are also goin’ to see de phrase “check name.txt” often in this text. These files should be in FZC’s directory. They contain more information about FZC.

FZC is a good password recovery tool, because it’s very fast and also support resumin’ so you don’t have to keep de computer turned on until you get de password, like it used to be some years ago with older crackin’ programs. You would probably always get de password unless de password is longer than 32 chars (a char is a character, which can be anythin’ - a number, a lowercase or undercase letter or a symbol such as ! or &) because 32 chars is de maximum value that FZC will accept, but it doesn’t really matter, because in order to bruteforce a password with 32 chars you’ll need to be at least immortal..heehhe.. to see de time that FZC takes with bruteforce just open de Bforce.txt file, which contains such information.

FZC supports brute-force attacks, as well as wordlist attacks. While brute-force attacks don’t require you to have anythin’, wordlist attacks require you to have wordlists, which you can get from www.deargon.com. There are wordlists in various lan’uages, various topics or just miscellaneous wordlists. The bigger de wordlist is, de more chances you have to crack de password.

Now that you have a good wordlist, just get FZC workin’ on de locked zip file, grab a drink, lie down and wait… and wait… and wait…and have good thoughts like “In wordlist mode I’m gonna get de password in minutes”

We need to keep in mind that are some people might choose some really weird passwords (for example: ‘e8t7@$^%*gfh), which are harder to crack and are certainly impossible to crack (unless you have some weird wordlist). If you have a bad luck and you got such a file, havin’ a 200MB list won’t help you anymore. Instead, you’ll have to use a different type of attack. If you are a person that gives up at de first sign of failure, stop bein’ like that or you won’t get anywhere. What you need to do in such a situation is to put aside your sweet xxx MB’s list and start usin’ de Brute Force attack.

If you have some sort of a really fast and new computer and you’re afraid that you won’t be able to use your computer’s power to de fullest because de zip cracker doesn’t support this kind of technology, it’s your lucky day! FZC has multiple settin’s for all sorts of hardware, and will automatically select de best method.

Now that we’ve gone through all de deoretical stuff, let’s get to de actual commands.

Bruteforce

The command line you’ll need to use for usin’ brute force is:

fzc -mb -nzFile.zip -lChr Len’ht -cType of chars

Now if you read de bforce.txt that comes with fzc you’ll find de description of how works Chr Len’ht and de Type of chars, but hey, I’m gonna explain this too. Why not, right?… (but remember look at de bforce.txt too)

For Chr Len’ht you can use 4 kind of switches.

-> You can use range -> 4-6 :it would brute force from 4 Chr passwors to 6 chr passwords
-> You can use just one len’ht -> 5 :it would just brute force usin’ passwords with 5 chars
-> You can use also de all number -> 0 :it would start brute forcin’ from passwords with len’ht 0 to len’ht 32, even if you are crazy i don’t think that you would do this…. if you are thinkin’ in doin’ this get a live…
-> You can use de + sign with a number -> 3+ :in this case it would brute force from passwords with len’ht 3 to passwords with 32 chars of len’ht, almost like de last option…

For de Type of chars we have 5 switches dey are:

-> a for usin’ lowercase letters
-> A for usin’ uppercase letters
-> ! for usin’ symbols (check de Bforce.txt if you want to see what simbols)
-> s for usin’ space
-> 1 for usin’ numbers

Example:

If you want to find a password with lowercase and numbers by brute force you would just do somethin’ like:

fzc -mb -nzTest.zip -l4-7 -ca1

This would try all combinations from passwords with 4 chars of len’ht till 7 chars, but just usin’ numbers and lowercase.

Hint :

You should never start de first brute force attack to a file usin’ all de chars switches, first just try lowercase, den uppercase, den uppercase with number den lowercase with numbers, just do like this because you can get lucky and find de password much faster, if this doesn’t work just prepare your brain and start with a brute force that would take a lot of time. With a combination like lowercase, uppercase, special chars and numbers.

Wordlist

Like I said in de bottom and like you should be thinkin’ now, de wordlist is de most powerfull mode in this program. Usin’ this mode, you can choose between 3 modes, where each one do some changes to de text that is in de wordlist, I’m not goin’ to say what each mode does to de words, for knowin’ that just check de file wlist.txt, de only thin’ I’m goin’ to tell you is that de best mode to get passwords is mode 3, but it takes longer time too.

To start a wordlist attak you’ll do somethin’ like.

fzc -mwMode number -nzFile.zip -nwWordlist

Where:

Mode number is 1, 2 or 3 just check wlist.txt to see de changes in each mode.
File.zip is de filename and Wordlist is de name of de wordlist that you want to use. Remember that if de file or de wordlist isn’t in de same directory of FZC you’ll need to give de all path.

You can add oder switches to that line like -fLine where you define in which line will FZC start readin’, and de -lChar Len’th where it will just be read de words in that char len’th, de switche works like in bruteforce mode.
So if you somethin’ like

fzc -mw1 -nztest.zip -nwMywordlist.txt -f50 -l9+

FZC would just start readin’ at line 50 and would just read with len’th >= to 9.

Example:

If you want to crack a file called myfile.zip usin’ de “deargonlistserver1.txt” wordlist, selectin’ mode 3, and you wanted FZC to start readin’ at line 50 you would do:

fzc -mw3 -nzmyfile.zip -nwdeargonlistserver1.txt -f50

Resumin’

Oder good feature in FZC is that FZC supports resumin’. If you need to shutdown your computer and FZC is runnin’ you just need to press de ESC key, and fzc will stop. Now if you are usin’ a brute force attack de current status will be saved in a file called resume.fzc but if you are usin’ a wordlist it will say to you in what line it ended (you can find de line in de file fzc.log too).
To resume de bruteforce attack you just need to do:

fzc -mr

And de bruteforce attack will start from de place where it stopped when you pressed de ESC key.
But if you want to resume a wordlist attack you’ll need to start a new wordlist attack, sayin’ where it’s gonna start. So if you ended de attack to de file.zip in line 100 usin’ wordlist.txt in mode 3 to resume you’ll type

fzc -mw3 -nzfile.zip -nwwordlist.txt -f100

Doin’ this FZC would start in line 100, since de oders 99 lines where already checked in an earlier FZC session.