Now its time to put our Traffic Snowball on Autopilot!

Auto responders are one of the top promotional tools available online today. They are also known as mailbots, automatic email and email on demand. They were derived from the very popular fax on demand and designed to automatically respond to any email message sent to it with an automatic response.

Their popularity most likely stems from its vast variety of uses as it eliminates the need to manually answer every response. Subsequently saving hours of valuable time. Your information can be available to your prospective customer 24 hours a day, 7 days a week.

Get your best ad copy ready, load it to your autoresponder and our business is set to autopilot. When your prospective customer sends a message to your autoresponder address, your information will be instantly delivered to their email address.

There are many ways of utilizing the power of autoresponders:

* Sample E-zine Copy for potential subscribers
* Articles For Publication - A great way for writers to distribute their articles
* Offer Free Powerful Reports on various subjects and use your signature file at the end to promote your site or business
* Offer Free Resources with information about your site, product or business
* Information about your Business Opportunity
* Product listings
* Price list
* Welcome letters
* Thank you letters
* Order Confirmations
* Advertising Rates

Advantages

There are many advantages associated with the use of auto responders. Not only do they automate the daily task of manually replying to requests for information, but they provide instant gratification for the recipient. They also enable you to track your ad responses and gather the email addresses of potential customers. A good auto responder service will automatically send you an email notification informing you each time someone requests your information.

Selecting a quality auto responder service:

When selecting a auto responder service, there are many factors that need to be taken into consideration to ensure maximum performance.

* Personalized responses - This makes the recipient feel that the letter was sent specifically to them.
* Automatic follow ups - Studies have shown it may take up to seven contacts before closing a sale.
* Unlimited text length - If you are inhibited by the amount of text your autoresponder may contain, you may be forced to revise a successful sales letter, ultimately costing you business.
* Free Unlimited updating - It is imperative to provide your customers with accurate, up to date information on your products and services.
* Automatic Notification - You must have the ability to track your ads performance. You should be instantly informed each time someone requests your information.

Advertising Tips:

Here are some ways you can take advantage of the use of autoresponders
* Include your autoresponder address in your signature file (see Step 11: Create a Traffic virus) then any enquiry to your advertised email address will be automated.
* When placing classified ads, instead of supplying your regular email address, use your autoresponder address.
* Appropriate News Groups
* Opt in email discussion lists
* Guestbooks
* Business Cards
* Letter Head
* Your web site

Key Coding Your Ads:

Tracking your ads response rate will be the key to your marketing success. Once you test your ads and determine which ad is pulling the most responses, you can easily test which classified ad sites are producing results as well. This will save you a lot of valuable time by only placing your ads at classified ad sites that produce results.

1. Make a list of the classified ad sites you intend to post your ad.
2. Number the list of ad sites.
3. You can key your ad using the subject of your email. Many times, if you ask for a certain “subject” description, it may not be provided.

To avoid this problem you can add a simple code to your email tag. freeinfo@yourautoadd.com?subject=cl1

This code should contain your auto responder address and will automatically fill in the subject with your ad key when clicked on. The “cl1″ stands for the classified ad site number one. The second ad site you have listed should be coded as “cl2″ or classified ad site number two and so on.

By coding your ads you will know exactly where your leads are coming from.

4. Begin submitting your ad and replace your normal email address with your key coded auto responder address. Auto responders can completely change the way you do business and enable you to put your business on autopilot.

Using Auto responders effectively in advertising

Now lets look at ezine advertising from Step 7 from another angle. The object of our advertising is NOT to direct the visitor to our website. The sole purpose is to obtain the email address of that interested party.

Why should want the email address and not send them to the website?

Well, if we have the email address we can sell the website and what our website has to offers to the interested person at our leisure - not once but as many times as we wish and we can do this all automatically.

We should be more interested in collecting the email address of the lead rather that sending to the website and hoping that a sale will result.

Why?

Because once we have that email address we can send carefully crafted sales messages that are pre-designed automatically sent using our autoresponder

Firstly, before we publish our ad we must PREPARE our response. We should have a series of at least 3-7 messages that are part of the series that indirectly sell our product or service.

We should then start testing our ad by starting with classifieds but instead of sending people to our website we should send them to an email address which is an autoresponder. Our advert could offer a FREE report or training series. In this way we will get a greater response as there is no mention of price or cost at this point. Remember, we are competing with other advertisers so our ad must stand out with an irresistible FREE offer.

Then, once we have that email address we can add to our series of letters until the sale is accomplished or until the lead removes him or herself from the series of letters. This method of advertising can not only create leads for the initial offer or product but we can provide different offers for an indefinite period.

For example we could prepare 26 leading articles that indirectly promote our products and set them up in an autoresponder system to send out on a weekly basis. This would give us 6 months of follow up advertising just from from one single email response from our advert. Of course there is always the possibility that the lead will remove themselves from further mailings but in any case this method of automated follow up must be the foundation of of marketing strategy. If we organize and automate our ezine advertising like this then the profits from one single ad will continue to grow and grow into the future.

So where do we start by automating our business.

One highly recommended system for automated follow-up is Bamboobiz Online

Basically it’s the easiest and most effective Web-based email and database management system on the Internet. A simple browser-based interface sets up and manages your data and responses, with unlimited autoresponders, and automatic follow-up for all your email accounts and all of your contact database.

BambooBizOnline has complete automation and integration of email, database building and follow-up marketing. With this sophisticated marketing system, you are able to respond to your contacts with personalized, targeted responses based on their reply to you. Your marketing has never been more effective.