Lets keep the momentum going by placing targeted ezine adverts.

What are ezines?

Ezines and newsletters are basically requested information sent out to a targeted lists of email addresses. These people have opted-in (requested) information concerning a topic of interest, to an ezine that provides such information.

The ezine usually consists of a Sponsorship advert, a relevant article and a series of classified ads.

Ezine advertising can be the most cost effective form of advertising if done correctly.

The list of subscribers to a particular ezine can range from a few hundred to tens of thousands. Each ezine has a particular quality of subscriber so some ezines have better advertising results that others. Like everything else, when it comes to advertsing on the Internet you should test and track your results.

If you don’t know which ezines are good and which are ineffective you can waste time and money advertising.

So where do we start.

First we need to have a system of tracking our ads. We need to know how many click-throughs our ad achieved. There is a system called adminder that will do this. The process of tracking our ad is very simple but often neglected and is fundamental to the success of our marketing strategy.

In fact, a while back a marketing associate of mine told me of a story of one of his major clients . He said that the CEO told him, “we know our advertising works … we just don’t know which half? …”

When you’re dealing with millions of dollars worth of advertising, you BETTER find out which half works … and do it real fast (this is why so many web businesses are going out of business… they just spend and spend and have no idea if they are really making a profit until it’s too late)!

See, even at the top, the same mistakes are being made.

You HAVE to know which ads work the best and invest the majority of your time, money and efforts into those big winners!

When you are a small home-based business, you can’t just go around wasting money like these big companies. They have investors, you don’t. You have to be smart and creative!

Adminder is the simplest and most effective method of tracking all your advertising

Once we have a system in place for tracking our ads, then we can start to compose our ad copy.

There are various options:

1. Classifieds & Sponsor ads: usually 7 lines, sent together with the ezine copy
2. Solo ads: Sent out to the full subscriber list alone.

Again, we need to have that advert jump out from the page and grab the reader by the eyeballs by using an effective headline.

The headline’s main purpose is to SELL the prospect on the idea of reading the rest of the ad. Whenever you write a headline, keep that in mind. People’s time is precious and if you want them to take time out of their day to read your advert, then you better have something catchy in the headline. Otherwise, you have lost them forever!

When writing the advert the most important thing to bear in mind is that the reader will be thinking one thing only “What’s in it for me” Your advert should be very clear in the benefits (using bullet points is effective). The main benefit should be included within the headline of the ad.

For example if you are selling DVD players, you might start with: “Are You Looking for a DVD player At Half the Cost?…” With this kind of example, we call out the audience right there and then. Those who are looking for DVD players will continue to read on. Those who don’t want a DVD player won’t. You have captured your target market’s attention with the main benefit being the price. You could continue the text of the ad listing the features showing the real value for money of the deal.

The last line of the ad is usually a link to the website but this is NOT the most effective method of ezine advertising. (we will come to this point in Step 9 - Get Automated !)