Audience: sales reps and their managers
Message: Here’s how we plan to reward and support your efforts.
Tone: informal
Timing: will vary greatly, depending on the insertion of details about the sales campaign

I’m the one the others who have gone before me on the program have kept predicting was coming. The one with the details to tell you how to make your first—or second, or third—million. Here’s the plan to make you rich and to make us profitable. PULITZERS FOR PROFIT. That’s our slogan for the new sales campaign.

Meaning? The original Pulitzer Prize was established in 1917 by Joseph Pulitzer to recognize excellence in journalism, literature, and music. But on the outside chance that our sales literature will be omitted for consideration for the traditional Pulitzer Prize, we have decided to establish our own Pulitzer. We’ve changed the selection criteria but have kept the prizes as part of the package. Here are our own Pulitzer Prizes for winning sales reps:

[Announce monetary awards and prizes such as trips, tickets, and so forth that will be presented to salespeople who excel in this new campaign.]

Do these sound worth the struggle for recognition? If so, here are the Pulitzer details:

[Insert the goals and the rules of the competition.]

No great prize—particularly the Pulitzer—is won without great sacrifice. You’ll be sacrificing chitchat with friends and a laid-back lifestyle for the next three months. But in return your Pulitzer will win the admiration of colleagues,… new business from old customers,… new business from prospective customers,… and ultimately Pulitzer profit for your pocket.

Don’t forget to pick up your Pulitzer sales literature at the back of the room. You’ll find the texts of TV and print ads, the added 800 telephone coverage to take your orders, and samples of dealer displays to underscore your efforts. Let’s go for the Pulitzer prizes and profits.