Rotten apples 3

Posted by NovaAngel at June 7th, 2007

Name: Copland
Launched: DOA

Copland was Apple’s first attempt to produce a new Operating System to replace the original ‘Classic’ Mac OS. Work on Copland began in the early 1990s, but by 1996 the project had fallen apart. It cost Apple $400m to buy Steve Jobs’ NeXTSTEP software, which formed the basis of OS X.

Name: G4 Cube
Launched: 2000

They say that pride comes before the fall. At the launch of the G4 Cube, this author asked Apple’s marketing managers who the new machine was aimed at – consumers or professional users? “We don’t know,” they said. “But isn’t it cool?” That was the moment we realised that the Cube was doomed.

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