Resell Rights, The Lowdown

Ebooks and Ebook packages come in different sizes. If you want to buy an Ebook, and the license says that you can’t package and sell the Ebook with any other products, then I wouldn’t buy it.

(Of course, I am talking here as a reseller… If you see an interesting Ebook online and find it interesting, then don’t let me stop you from buying it. You can learn so much by reading and studying alone.)

Authors who don’t want people to package their book with other products, do this because there’s less of a chance that their book will get read.

It’s understandable.

If you download a package of 50 Ebooks, what are the chances that you will read all those books?

When the author says that you can buy and resell his/her book, but can’t sell it below a suggested price then just don’t do it.

It’s bad business if you do it, and lowering the price will not actually help you to sell more copies.

People want “more value”, not “lower price”.

Pack on the benefits and bonuses instead!

But here’s a word of warning…

It’s very enticing for a newbie to hear that they can just take a product and make profits simply by marketing it.

That’s why resell rights products are such hot sellers. They promise big rewards with little effort.

Since so many newbies are jumping online to find easy ways to earn an income, their eyes almost pop out of their sockets when they see a site selling “300 products that you can resell yourself and keep all the profit for only 10 bucks!”.

No doubt, that IS a great bargain.

But a bargain is not going to make you any money.

If you can’t sell one product… how are you going to sell 300 different products?

In my opinion, a majority of products that come with resell rights packages are not worth 1/10th of their suggested retail price they say they’re worth.

Ebook marketers like to tell you that you’re getting “X” amount of dollars in value for their package.

In many cases, that number is usually cranked up to make the product look more valuable.

Keep in mind to do your own research, and this not only to protect yourself, but also to protect all your customers from any possible complaints, or in the worst case, a lawsuit.

Use your own judgment to decide on the value of a product before you invest your hard earned money to obtain the resell rights for a product.

If an Ebook is valued at $34.95 or $97.95, then it would not be bundled with 300 other products and sold for a lousy $14.95.

It doesn’t make any sense.

If the people who sell these products actually believe they are worth the suggested price, they would sell the products individually.

By the way… I never see any of these types of products being sold individually. They are always part of a package or a membership price.

The major reason that people sell their products with master resell rights, is to spread their name so they can make backend profits on it.

A backend profit is a profit that you make after selling to an existing customer.

Example: you buy an Ebook for a low price and then the seller wants to sell you an additional product of more value later.

Front end profit is the profit you make from your first sale to a customer.

In other words… if you make a second sale to the same customer, that’s a backend profit.

That is where the real profit is made. If a person buys from you once, they will buy from you over and over again - at least, as long as you deliver the same quality.

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