Other than the normal issues, an element of promotion such as a tape measure because of its unusual nature will encourage people to sit down and take note of what is given to them. A promotional tape measure is not something that the public becomes every day and you might just be the first to give them such an article. Anyone who would obviously give a second look to this promotional tape measure because of its unusual nature.

Whenever that you have drawn the attention of your interest groups with the unusual nature of these promotional items to half of the work is already done. For any type of promotional activity to be successful, it is very important that you be able to attract the attention of your target audience in the first place. And in this case, a promotional tape measure is very effective because it was able to catch the imagination of your audience.