Apple’s biggest feuds

Contestants

Steve Jobs & John Sculley

What’s it all about?

Chairman Jobs battles CEO Sculley for control of Apple

Who started it?

Fed up with Jobs meddling in various projects, Sculley strips Jobs of all executive power

How did it end?

Jobs attempts a boardroom coup, but it backfires and he ends up resigning instead

Who won in the end?

Apple hits trouble after Sculley leaves, and four years later Jobs makes his return in a blaze of glory

Contestants

Apple & Microsoft

What’s it all about?

Control of the entire personal computer industry

Who started it?

Microsoft rips off the Mac OS

How did it end?

Apple’s failure to license the Mac OS leaves the industry wide open for Microsoft

Who won in the end?

Despite the success of the iMac and iPod, Apple still has only 5 per cent market share, compared to Microsoft’s 90 per cent.

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